A chatbot is an artificial intelligence-powered application, which converse with a human being to solve a problem or a certain query. This reduces the operational time and enhance efficiency, which is likely to boost the market growth. To harness the benefits of conversational chatbot organizations will have to integrate them with back end inventory management, customer support & loyalty and transactional systems. This will provide consumers with a personal, relevant and enhanced customer experience.

The basic premise of a chatbot is to make customers connect with a technology interface through a conversation. And hence, the success of the chatbot depends on the success of that conversation. We believe that chatbots that have a clear and defined purpose, backed with a strong character and design will go a long way in driving such conversations, building loyal engagement, scaling up and actually making a difference.

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